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Welcome to Bronte Blog. A digital magazine mixed with a personal blog. Bringing you my own spin on entertainment, fashion and lifestyle media while also writing about what it is I am getting up to.

Creative #1: Sophia Doak, the model who prefers to be behind the camera

Creative #1: Sophia Doak, the model who prefers to be behind the camera

I was lucky enough to connect with Sophia Doak recently , who prefers to go by Soph, to find out a bit more about herself and what she is doing in New Zealand’s fashion industry. Not only is this stunning lady a model but she also studies comms and business at AUT and she’s a photographer. There’s not a lot this groovy gal isn’t capable of! 

What do you plan to do after your studies? Go with the flow! My role in this industry continues to evolve as I continue to grow so who knows where I will be at the completion of my studies. I think not knowing is where all the excitement lies. 

How has modelling shaped you or your career? I think I joined an agency when I was 14 but modelling isn’t something I have done a huge amount of, for me it has always been photography that holds my focus but I would say modelling has helped me out a lot in my role as a photographer as it gives me an understanding of both sides of the camera.


You’re also a photographer! Alright what don’t you do? How long have been doing photography for and what type of photography do you best like to capture? I properly took up photography about two years ago but I would say that I really found my style mid way through 2016. I just fell in love with the art of capturing someone, photography is such as intimate act where you have the opportunity to form a relationship through a lens.

What type of blog do you run? I run the blog sonderingg.com which is primarily a platform for my photography work but it is also a platform for designers and individuals I respect and admire as it allows me to interview and feature them and their talents. I fell in love with the term ‘sonder’ which is the name of my blog. It is defined as “the realization that each random passerby is living a life as vivid and complex as your own”.

Whats a day in the life of Sophia like? Hectic is the first word that comes to mind. Everyday is different in the life of Soph which I appreciate because I am not a routine kinda gal. My days involve rushing from meetings to University classes to shoots to another University class to replying to emails to grabbing a drink with a friend and I work at Glassons on Queen Street as well so there's that too! And OF COURSE I go dancing on the odd weekend. There is a lot of walking, a lot of chatting and a heap of coffee. I would be lying if I said it doesn’t get a bit overwhelming sometimes, but I love it. 


Who are your fashion inspirations and why? Kaia Gerber, Anne Laure Mais, Maria Bernad, they all have such individual style . As I said earlier though, I soak up so much inspiration from so many people and sources. 

 You seem to be very confident in all your photos and posts. What drives this confidence and what is some girl advice you could give about being confident? I actually used to be really shy and then my 15 year old self went to France for 3 weeks and I came back with a completely different mindset and a whole lot of confidence. My advice would be to firstly try to love yourself and become comfortable with being your own person and secondly to adopt this mindset -  “three simple rules in life”

  1. If you do not go for what you want, you’ll never have it. 
  2. If you do not ask, the answer will always be no. 
  3. If you do not step forward, you will always be in the same place.” 

Where do you hope the fashion industry leads you in the future or what are your long term goals? I definitely have goals, but no so many I can word if that makes any sense? I can see where I want to be but without the specifics. I always come across brands or models and think, hey I want to work with them, but I don’t set these massive specific goals for myself because I feel it may limit me. I think having a strong vision for yourself and small goals is a good way to look at things. 


Our Queenstown Adventure

Our Queenstown Adventure

High Tea Amber Ale is the drink for beer, tea and chocolate lovers!

High Tea Amber Ale is the drink for beer, tea and chocolate lovers!